‘The Collaborative Alliance’ Speakers List

Posted on February 13, 2012 by | Leave a comment

As you may have seen, we recently announced the date, time and place of our next Collaborative event on February 29.

Now we’re pleased to share with you our set speaking agenda:

- Asif Khan, president of the Location Based Marketing Association – Hyper-local Storytelling: One Customer at a Time
- Graeme Mackrell, director of Digital Media, Shaw Media – Companion Apps and their Support of Broadcast Television
- Emily Taylor, Research and Insights managers, Microsoft Canada – The New Shoppers Journey: The Important New Role of Digital Media
- Amy du Pon, SVP director Strategic Planning, Havas Media – Meaningful Brands: For a Sustainable Future

 

If you are interested in joining us, please RSVP to:

mpgmc.newsletter [at] ca.mpg [dot] com

and be sure to follow us on Twitter @MPG_MC_Canada and engage in the conversation #CollabTO

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MPG Media Contacts Presents ‘The Collaborative Alliance’

Posted on February 8, 2012 by | Leave a comment

At the end of this month, our Toronto office will once again be hosting ‘The Collaborative Alliance’; a speaker series designed to engage and inform the media industry in a non-exclusive environment.

Read the invite below to find out more about this initiative and be sure to keep an eye out for our speaking agenda, in the next few days.

If you are interested in joining us, please RSVP to the email address above, and be sure to follow us on Twitter @MPG_MC_Canada and engage in the conversation #CollabTO

We look forward to seeing you there!

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Canadians love the superbowl spots

Posted on February 6, 2012 by | Leave a comment

Apparently there is some kind of football game that happens during the Superbowl however it seems that most of the interest is around the half time show and the ads that run throughout.

As you can see from Google Insights for Search that over the last number of years the interest in finding the Superbowl ads is mostly from Canada leading to a significant amount of bonus spill for advertisers every year.

Best place to see all the ads at once is here.

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Data-Driven Creatives

Posted on February 2, 2012 by | Leave a comment

Very interesting post from our SVP, Insights & Analytics, Havas Digital. I like to say that EVERYTHING should be measured, tested, analyzed, optimized…

Yes, even creatives.

This being said, you’ll notice from my previous posts that I like to preach about the fact you should always BEWARE of data. If you don’t use your common sense, do NOT use data. It is evil. Evil I tell ya!

On this point, I strongly suggest that you read the discussion in the comments between Michael and Tom. It takes 2 minutes and you’ll go to bed with 1.5 more IQ points tonight.

Enjoy

http://www.mediapost.com/publications/article/165952/data-driven-creative.html

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Posted in Insights, media measurement

Re-Targeting, Mobile Edition

Posted on January 30, 2012 by | Leave a comment

In an App-centric mobile world it is hard for branded apps to make it onto phones. And achieving a download is only the first step in an uphill battle for brands that consists of an average app shelf life of 6 month, an average of 28 apps on an iPhone to compete against and the challenge of providing worthwhile content for return visits. Up until last week it was up to the brands to make sure their App was good enough to encourage revisits before it was sent sailing into the market. Now, Millennium Media has released a new mobile targeting tool for brands. Basically app re-targeting, a mobile banner can be served to users who have previously downloaded a specific app. Once this banner is tapped, it can deep dive into that app, a feature that has previously not been offered. Not only is the app re-targeting new, so is linking into apps. Previously apps have been one way gates capable of only driving traffic out.

There are definitely additional uses for this type of targeting. With Apps being extremely specified in their function, a very clear picture could be painted of a user’s interest and behavioral profile. For example, if you’ve downloaded a Frommer’s France Guidebook and Paris Subway Map, you’re prime for an Air France ad.

Check out the full article at:

http://www.mobilemarketingwatch.com/millennial-media-rolls-out-new-user-engagement-tool-for-mobile-apps-20644/

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Posted in Mobile, Mobile Targeting

Apple’s Human Cost

Posted on January 27, 2012 by | 1 Comment

For those of you who haven’t heard, the tech giant was in some pretty hot water this week as a result of a scathing article in the New York Times that highlighted Apple’s involvement in deplorable worker conditions overseas. It’s lengthy, but worth a read:

http://www.nytimes.com/2012/01/26/business/ieconomy-apples-ipad-and-the-human-costs-for-workers-in-china.html?pagewanted=1

I’ve seen quite a few Facebook posts regarding this article over the past couple of days so decided to dive into Sysomos to gather some insight into the Social Media impact. Surprisingly, mentions of the article/incident accounted for only 2% of Apple’s overall chatter. Pretty tiny. The only shift that could be seen was neutral/negative sentiment shifting from 45% to 66% vs. previous weeks.

What does this tell us? Well, when you’re a company as big as Apple, even major stories like this can be eclipsed by general product chatter and fanboy reviews. Goes to show (depending on the brand involved), not everything has the impact or share-ability we assume it will in social media

 

 

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Posted in social media

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Social Media & TV – The Golden Globes

Posted on January 16, 2012 by | Leave a comment

Social Media and TV are a hot item right now. Rightly so, as more and more companies are cracking the code on how these two mediums relate from an insights point of view.

Check out companies like Networked Insights and Blufin Labs, wicked technology going on here.

As a fun exercise, let’s take a huge television event like last nights Golden Globes. A simple search using our social media tools shows the most talked about people or topics as it relates to this event. This is a quick and easy way to define the impact of a particular show and more specifically, who or what was causing the discussion. Pretty powerful stuff.

But I think the most important thing to note here is that Madonna and her gross arms didn’t even come remotely close to making the cut…I for one, am shocked.

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TV’s big digital disruption

Posted on January 10, 2012 by | Leave a comment

Bit of a lame post to say hey just go read this here, but go read this here.

It ‘s worth it because this is what is coming at us. 5 years? probably less in Canada. The hole in the argument is that it is primarily cable set top boxes gathering the data. I doubt it; I think Rogers and Bell want to have caps on data because they realize that given the choice between cable and online, they will choose online.

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Apple TV installed at home.

Posted on January 9, 2012 by | Leave a comment

I was one of the millions of Canadians that joined the consumer electronic madness for boxing day, which actually started at 8pm Christmas Eve. We now have a few new devices that are signs of our IP fuelled media household. First up was a new receiver that picks up a plethora of internet radio, none of which will be used. Hey I bought the thing for more watts per channel and a bunch of HDMI inputs. The main thing was to hook this up to Apple TV. Now I have 5 video inputs, Wii, DVD, VCR, Broadcast and iTunes all being properly upsampled to 1080p where necessary.I always thought Blueray was a dead end cash grab.

AppleTV is really nice.The interface is great, it set up in an instant and the whole end to end ecosystem for renting, buying already existed. The problem is choice – too much. It is impossible to get 5 people to agree on any one thing so rather than standing in the video store perplexed, we sat in the basement going through preview after preview and then over to Youtube. Future predictions on how this will impact our media habits? Even less broadcast tv, more gaming and more time spent in the DVD/VCR bargain bins (upsampling works really well) and a higher iTunes bill every month.

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Merry Christmas

Posted on December 23, 2011 by | Leave a comment

Enough talking about Rubik’s Cube solving Optimization, Media Synergy Measurement, Viro/Social  Mobile PPC campaigns. Life is not work, unless you are a cardiac surgeon.

Enjoy spending time with your loved ones. Cheers!

 

 

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