Stumbled upon this article while looking at my LinkedIn feed. (Thanks Michael K)
The long version comment: If you read this, you will all of a sudden understand what is the value of your data team and how to integrate them in your day to day work (there is no data in this article, it’s easy to read)
The short version comment: Amen!
Enjoy.
Posted in Insights, Marketing, media measurement
For many people, hunger is a huge problem that is felt every day. Nearly one billion people will go to bed hungry tonight despite the fact that hunger is the world’s greatest solvable problem.
Havas Media and the United Nations World Food Programme have recently teamed up as part of an ongoing initiative, to help make hunger a problem of the past.
Join us by donating the cost of your favourite food, and your “feedback” will help ensure more children enroll in and stay at school thanks to the promise of a nutritious school meal from the United Nations World Food Programme.
Havasmediafeedsback.com is an online social community, so the more you spread the word the more kids will get the chance to build a better future for themselves. After you feedback, be sure to tell your networks on Facebook, Twitter, and LinkedIn.
Help us make hunger a thing of the past by making meals more meaningful.
Posted in CSR, Havas Media, social media, WeFeedback
London, UK – May 29, 2012 – Havas Digital announced today that ex-Google advertising Search expert, Alan Boughen has been named SVP, Global Search Director, effective immediately.
Based in London, and reporting directly to Rob Griffin, EVP Global Director of Product Development, Boughen is charged with managing and developing the Search product within the agency. Alan will be managing Havas Digital’s search partners and building stronger relationships with the agency’s global clients, with a strong focus on continued development of search services and teams.
Alan joins Havas Digital from Google where he was a Global Agency Business Leader, Alan was responsible for managing Google’s strategy and relationships with some of the world’s largest media and advertising agency networks.
Prior to joining Google in March 2008, Alan spent over 7 years in senior search marketing roles at WPP companies in the UK and US. Alan launched and led the US operations of NeoSearch@Ogilvy, the search marketing division of Ogilvy’s digital and direct media global network, where he managed a large team of search marketing experts running SEM campaigns for Ogilvy’s Fortune 1000 clients. Before working in search marketing, Alan held positions with AIG and Whirlpool where he gained a background in information technology, business analysis and project management.
“The search landscape is evolving at an extremely fast pace and advertisers are demanding more sophisticated solutions in order to stay relevant. In order to meet the needs and requirements of our clients, we need best in class tools and the most knowledgeable professionals. We have known Alan for a long time, and we are convinced he will add a new level of strategic leadership to the team, and will help define our Search capabilities going forward,” says Griffin.
Boughen added: “I look forward to becoming a part of the Havas Digital team. By combining my search experience with the advanced search capabilities of Havas Digital, I will ensure all of our clients get the results they’ve come to expect.”
I have to rant about something. It’s been bugging me since I started in this industry. Whenever I hear someone wanting “the perfect plan” or wanting to copy paste last year’s “winning formula” or be incredibly blindsided in thinking he/she discovered the most epic property ever, which just works wonders and is going to bring him/her, the company and the client fame & fortune.
I’ll illustrate my point of view. Imagine that all little squares below represent an advertising campaign. The blue square is “perfect”. It generates the most fantastic results ever.
This campaign wins 2712 awards, generates $1,000,000 profit per $1 invested and can be replicated for any type of client, any market, any season.
It. Is. Perfect.
Obviously, everyone (except me and a few others) want to replicate the perfect campaign. Who do you think will stand out of the clutter and will generate the best results?
My point of view: Perfection is not in the finality, it’s not in the “plan”
“Perfection” is in the path, the insight, the idea that led to the “perfect” results.
Retour sur la cuvée 2012 du concours Prix Média, qui a récompensé les meilleures stratégies médias au Québec.
Détails ici: http://www2.infopresse.com/blogs/actualites/archive/2012/05/04/article-39844.aspx
Jeudi le 3 Mai 2012, l’industrie des médias était réunie pour la remise des honneurs du concours Prix Média 2012, au cours de laquelle Danone a obtenu la plus haute distinction pour une campagne d’Activia Dessert.
Plus de détails ici: http://www2.infopresse.com/blogs/actualites/archive/2012/05/04/article-39842.aspx
Marketers who look at their search, video, display and social as separate silos are missing their best optimization opportunities.
In this latest Havas Digital white paper we have examined 3 case studies looking how paid owned and earned media efforts can be optimized using Artemis and a lot of math. Download the white paper here.
What’s also interesting is looking at how they optimized paid search spend with television spend to deliver more acquisitions. Just goes to show how getting all your media data into one spot is important.
Jack Meyers Media Report Report on Business Mashable Web Strategy Ad Age Digital Globe and Mail Marketing
