Monthly Archives: February 2012

‘The Collaborative Alliance’ Speakers List

Posted on February 13, 2012 by | Leave a comment

As you may have seen, we recently announced the date, time and place of our next Collaborative event on February 29.

Now we’re pleased to share with you our set speaking agenda:

- Asif Khan, president of the Location Based Marketing Association – Hyper-local Storytelling: One Customer at a Time
- Graeme Mackrell, director of Digital Media, Shaw Media – Companion Apps and their Support of Broadcast Television
- Emily Taylor, Research and Insights managers, Microsoft Canada – The New Shoppers Journey: The Important New Role of Digital Media
- Amy du Pon, SVP director Strategic Planning, Havas Media – Meaningful Brands: For a Sustainable Future

 

If you are interested in joining us, please RSVP to:

mpgmc.newsletter [at] ca.mpg [dot] com

and be sure to follow us on Twitter @MPG_MC_Canada and engage in the conversation #CollabTO

→ Leave a comment

Tagged , , , , , , , , , , , ,

MPG Media Contacts Presents ‘The Collaborative Alliance’

Posted on February 8, 2012 by | Leave a comment

At the end of this month, our Toronto office will once again be hosting ‘The Collaborative Alliance’; a speaker series designed to engage and inform the media industry in a non-exclusive environment.

Read the invite below to find out more about this initiative and be sure to keep an eye out for our speaking agenda, in the next few days.

If you are interested in joining us, please RSVP to the email address above, and be sure to follow us on Twitter @MPG_MC_Canada and engage in the conversation #CollabTO

We look forward to seeing you there!

→ Leave a comment

Tagged

Canadians love the superbowl spots

Posted on February 6, 2012 by | Leave a comment

Apparently there is some kind of football game that happens during the Superbowl however it seems that most of the interest is around the half time show and the ads that run throughout.

As you can see from Google Insights for Search that over the last number of years the interest in finding the Superbowl ads is mostly from Canada leading to a significant amount of bonus spill for advertisers every year.

Best place to see all the ads at once is here.

→ Leave a comment

Data-Driven Creatives

Posted on February 2, 2012 by | Leave a comment

Very interesting post from our SVP, Insights & Analytics, Havas Digital. I like to say that EVERYTHING should be measured, tested, analyzed, optimized…

Yes, even creatives.

This being said, you’ll notice from my previous posts that I like to preach about the fact you should always BEWARE of data. If you don’t use your common sense, do NOT use data. It is evil. Evil I tell ya!

On this point, I strongly suggest that you read the discussion in the comments between Michael and Tom. It takes 2 minutes and you’ll go to bed with 1.5 more IQ points tonight.

Enjoy

http://www.mediapost.com/publications/article/165952/data-driven-creative.html

→ Leave a comment

Posted in Insights, media measurement