I’ve seen some good acts; Bono, Mick (and his swagger), Circus Soleil, and now I can add Avinash Kaushik (Author/Digital Marketing Evangelist from Google) to my list. It’s the first time I have witnessed true, unabated laughter at an industry seminar. His wit, animation and passion for the digital marketing industry is unparalleled.
Aside from giving examples how Canadian online Commerce sites fail to take his money, he also touched on metrics throughout the industry. Everything from GRPs to impressions and even engagement were deemed as stupid ways of measuring success. For online, bounce rate should be heavily focused on, as it demonstrates consumer interest in the online canvas that the marketer has produced.
To get a better idea of what he considers smart and stupid metrics see the attached photo… His unbridled emotion is an added bonus.
With 500k + apps out there, its impossible to stay up to date with the latest and greatest. For the most part, apps are just fluff for your smartphone, with only occasional apps that help make life easier.
What it does: Captures business cards, digitizes contact info and syncs with Linkedin.
Instead of attempts to ban mobile usage in stores, some retailers are now encouraging it. The best example is from Neiman Marcus. The high end clothing retailer is testing an iPhone app designed to connect customers with their preferred salesperson. The app alerts the salesperson when their customer walks into the store and gives them access to the customer’s purchase history. They can then text the customer a message like, “I found a great pair of shoes to accompany the blazer you bought last week.”
