Category Archives: Mobile

App-Happy Friday

Posted on March 30, 2012 by | Leave a comment

whafro's avatarWith 500k + apps out there, its impossible to stay up to date with the latest and greatest. For the most part, apps are just fluff for your smartphone, with only occasional apps that help make life easier.

Card Munch is one of those apps.

What it does: Captures business cards, digitizes contact info and syncs with Linkedin.

How it works: Take a picture of a business card. After some behind the scenes inputting and a few hours, the picture of the card is turned into contact information, has magically found that person on Linkedin and offers to connect.

Definitely worth while for anyone lucky enough to have a work related IOs device. (No Android version… yet)

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Posted in Mobile, Mobile App

Re-Targeting, Mobile Edition

Posted on January 30, 2012 by | Leave a comment

In an App-centric mobile world it is hard for branded apps to make it onto phones. And achieving a download is only the first step in an uphill battle for brands that consists of an average app shelf life of 6 month, an average of 28 apps on an iPhone to compete against and the challenge of providing worthwhile content for return visits. Up until last week it was up to the brands to make sure their App was good enough to encourage revisits before it was sent sailing into the market. Now, Millennium Media has released a new mobile targeting tool for brands. Basically app re-targeting, a mobile banner can be served to users who have previously downloaded a specific app. Once this banner is tapped, it can deep dive into that app, a feature that has previously not been offered. Not only is the app re-targeting new, so is linking into apps. Previously apps have been one way gates capable of only driving traffic out.

There are definitely additional uses for this type of targeting. With Apps being extremely specified in their function, a very clear picture could be painted of a user’s interest and behavioral profile. For example, if you’ve downloaded a Frommer’s France Guidebook and Paris Subway Map, you’re prime for an Air France ad.

Check out the full article at:

http://www.mobilemarketingwatch.com/millennial-media-rolls-out-new-user-engagement-tool-for-mobile-apps-20644/

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Posted in Mobile, Mobile Targeting

Enabling the Measurement of Mobile

Posted on December 15, 2011 by | Leave a comment

This month in the US, eMarketer released Average Time Spent per Day with Major Media. The results have Mobile at 65 minutes which put it above Newspaper and Magazine with a combined time of 44 minutes. (Source: eMarketer, Dec 2011)

With more time spent and a greater share of ad revenue, the mobile channel is becoming a major one in the market. When it comes to the measurement though, it is still the wild west.

Michael Kaushansky, SVP of Insights and Analytics at Havas Media, has over 15 years in analytics experience and helps to spearhead all things Analytics and Reporting for Media Contacts in the US and Canada. In a recent blog post Kaushansky calls for three things to help advertisers become more accountable for their mobile spends.

1) A developed measurement framework;

2) Centralized data collection;

3) Provide an integrated reporting view.

For the full post check out:

http://www.mediapost.com/publications/article/162688/enabling-the-measurement-of-mobile.html#ixzz1gWQ78oWX

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Posted in media measurement, Mobile

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Digital Omnivores from comScore

Posted on October 13, 2011 by | Leave a comment

I wish we had Canadian data along the same lines as this release from comScore: Digital Omnivores. It helps to frame something I heard last week. “Why do I want a giant screen that I need to nail to the wall? I want a smaller screen that I can carry all over the house.” Simply, these magical devices are changing the way people access media. My guess is your smartphone is your first and last media occasion of the day. Thanks Brent for sending this over today.

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Posted in media measurement, Mobile

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QR Code #Fail

Posted on September 26, 2011 by | Leave a comment

As of late, I’ve taken a keen interest in QR codes.  They are the little black and white matrix cubes that have started to appear on ads around the world in the last year, typically in the bottom right or left corner. These QR codes provide consumers with extended information on a product or fancier things like a coupon or incentive when scanned with your mobile phone with the appropriate scanner app.

I think they can be a great addition to a campaign if used with properly and also give your brand the extra edge. But in the last couple weeks, I’ve started to see them misused in too many places.  QR code enhanced ads are being placed in trains and planes and other places that don’t provide Wi-Fi or access to the internet. Wait a minute.. Don’t you need this in order to benefit from scanning a QR code?

Oops! An innocent mistake.. overlooked by all ad parties involved. Here’s a few fun examples..

The next time you’re on the subway or on an airplane, take a look at the ads and you’re likely to spot a few that incorporate the little black and white QR code. You may as well connect the dots with a marker in hand… cause that’s all they’re good for in areas without wi-fi.

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Posted in Mobile, Out of Home