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	<title>Thoughts about media in Canada</title>
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		<title>Thoughts about media in Canada</title>
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		<title>The Most Undervalued Analytics Tool: Communication</title>
		<link>http://mpg-mediacontacts.ca/2012/06/01/the-most-undervalued-analytics-tool-communication/</link>
		<comments>http://mpg-mediacontacts.ca/2012/06/01/the-most-undervalued-analytics-tool-communication/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 19:22:22 +0000</pubDate>
		<dc:creator>Marc-Olivier Thibault</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media measurement]]></category>

		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=2038</guid>
		<description><![CDATA[Stumbled upon this article while looking at my LinkedIn feed. (Thanks Michael K) The long version comment: If you read this, you will all of a sudden understand what is the value of your data team and how to integrate &#8230; <a href="http://mpg-mediacontacts.ca/2012/06/01/the-most-undervalued-analytics-tool-communication/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=2038&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marcolivierthibault</media:title>
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		<item>
		<title>Havas Media + WeFeedback</title>
		<link>http://mpg-mediacontacts.ca/2012/05/31/havas-media-wefeedback/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/31/havas-media-wefeedback/#comments</comments>
		<pubDate>Thu, 31 May 2012 14:51:14 +0000</pubDate>
		<dc:creator>kmmills</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Havas Media]]></category>
		<category><![CDATA[WeFeedback]]></category>
		<category><![CDATA[CSR]]></category>

		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=2025</guid>
		<description><![CDATA[For many people, hunger is a huge problem that is felt every day. Nearly one billion people will go to bed hungry tonight despite the fact that hunger is the world&#8217;s greatest solvable problem. Havas Media and the United Nations &#8230; <a href="http://mpg-mediacontacts.ca/2012/05/31/havas-media-wefeedback/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=2025&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kmmills</media:title>
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		<title>New head of global search at Havas Digital</title>
		<link>http://mpg-mediacontacts.ca/2012/05/29/new-head-of-global-search-at-havas-digital/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/29/new-head-of-global-search-at-havas-digital/#comments</comments>
		<pubDate>Tue, 29 May 2012 13:17:20 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[alan boughen]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Havas Digital]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=2019</guid>
		<description><![CDATA[London, UK – May 29, 2012 – Havas Digital announced today that ex-Google advertising Search expert, Alan Boughen  has been named SVP, Global Search Director, effective immediately. Based in London, and reporting directly to Rob Griffin, EVP Global Director of Product &#8230; <a href="http://mpg-mediacontacts.ca/2012/05/29/new-head-of-global-search-at-havas-digital/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=2019&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">chriswilliams65</media:title>
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		<title>Perfection is not what you think</title>
		<link>http://mpg-mediacontacts.ca/2012/05/28/perfection-is-not-what-you-think/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/28/perfection-is-not-what-you-think/#comments</comments>
		<pubDate>Mon, 28 May 2012 16:01:15 +0000</pubDate>
		<dc:creator>Marc-Olivier Thibault</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=2016</guid>
		<description><![CDATA[I have to rant about something. It&#8217;s been bugging me since I started in this industry. Whenever I hear someone wanting &#8220;the perfect plan&#8221; or wanting to copy paste last year&#8217;s &#8220;winning formula&#8221; or be incredibly blindsided in thinking he/she &#8230; <a href="http://mpg-mediacontacts.ca/2012/05/28/perfection-is-not-what-you-think/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=2016&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marcolivierthibault</media:title>
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		<item>
		<title>Prix Média: MPG / Media Contacts et Touché! PHD les plus primées</title>
		<link>http://mpg-mediacontacts.ca/2012/05/24/prix-media-mpg-media-contacts-et-touche-phd-les-plus-primees/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/24/prix-media-mpg-media-contacts-et-touche-phd-les-plus-primees/#comments</comments>
		<pubDate>Thu, 24 May 2012 19:42:48 +0000</pubDate>
		<dc:creator>Marc-Olivier Thibault</dc:creator>
		
		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=2007</guid>
		<description><![CDATA[Retour sur la cuvée 2012 du concours Prix Média, qui a récompensé les meilleures stratégies médias au Québec. Détails ici: http://www2.infopresse.com/blogs/actualites/archive/2012/05/04/article-39844.aspx<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=2007&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marcolivierthibault</media:title>
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		<item>
		<title>Prix Média 2012: MPG / Media Contacts et Danone remportent l&#8217;honneur du concept média de l&#8217;année</title>
		<link>http://mpg-mediacontacts.ca/2012/05/24/prix-media-2012-mpg-media-contacts-et-danone-remportent-lhonneur-du-concept-media-de-lannee/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/24/prix-media-2012-mpg-media-contacts-et-danone-remportent-lhonneur-du-concept-media-de-lannee/#comments</comments>
		<pubDate>Thu, 24 May 2012 19:39:07 +0000</pubDate>
		<dc:creator>Marc-Olivier Thibault</dc:creator>
		
		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=2005</guid>
		<description><![CDATA[Jeudi le 3 Mai 2012, l&#8217;industrie des médias était réunie pour la remise des honneurs du concours Prix Média 2012, au cours de laquelle Danone a obtenu la plus haute distinction pour une campagne d&#8217;Activia Dessert. Plus de détails ici: http://www2.infopresse.com/blogs/actualites/archive/2012/05/04/article-39842.aspx<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=2005&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f499cbbe37f80d385e415673b4bb05fa?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">marcolivierthibault</media:title>
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		<item>
		<title>Paid Owned Earned attribution model white paper</title>
		<link>http://mpg-mediacontacts.ca/2012/05/24/paid-owned-earned-attribution-model-white-paper/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/24/paid-owned-earned-attribution-model-white-paper/#comments</comments>
		<pubDate>Thu, 24 May 2012 18:18:35 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[media measurement]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Havas Digital]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[attribution model]]></category>
		<category><![CDATA[CPG case study]]></category>
		<category><![CDATA[Financial case study]]></category>
		<category><![CDATA[Optimizing search and television spend]]></category>

		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=1999</guid>
		<description><![CDATA[Marketers who look at their search, video, display and social as separate silos are missing their best optimization opportunities. In this latest Havas Digital white paper we have examined 3 case studies looking how paid owned and earned media efforts &#8230; <a href="http://mpg-mediacontacts.ca/2012/05/24/paid-owned-earned-attribution-model-white-paper/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=1999&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mpg-mediacontacts.ca/2012/05/24/paid-owned-earned-attribution-model-white-paper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">chriswilliams65</media:title>
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		<item>
		<title>Think Performance Google Seminar</title>
		<link>http://mpg-mediacontacts.ca/2012/05/24/think-performance-google-seminar/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/24/think-performance-google-seminar/#comments</comments>
		<pubDate>Thu, 24 May 2012 18:00:54 +0000</pubDate>
		<dc:creator>Kirk Mobext</dc:creator>
				<category><![CDATA[Avinash Kaushik]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">https://brandnu.wordpress.com/?p=1996</guid>
		<description><![CDATA[I&#8217;ve seen some good acts; Bono, Mick (and his swagger), Circus Soleil, and now I can add Avinash Kaushik (Author/Digital Marketing Evangelist from Google) to my list. It&#8217;s the first time I have witnessed true, unabated laughter at an industry &#8230; <a href="http://mpg-mediacontacts.ca/2012/05/24/think-performance-google-seminar/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=1996&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kirkmobext</media:title>
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		<title>Data isn’t that evil, if you avoid common mistakes</title>
		<link>http://mpg-mediacontacts.ca/2012/05/24/data-isnt-that-evil-if-you-avoid-common-mistakes/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/24/data-isnt-that-evil-if-you-avoid-common-mistakes/#comments</comments>
		<pubDate>Thu, 24 May 2012 15:21:59 +0000</pubDate>
		<dc:creator>Marc-Olivier Thibault</dc:creator>
		
		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=1980</guid>
		<description><![CDATA[Very few media planners came into the industry thinking “I’ll create the most epic pivot tables!” or “I just love databases” or “I really am eager to calculate the ROI of this campaign.” Very few digital planners came into the &#8230; <a href="http://mpg-mediacontacts.ca/2012/05/24/data-isnt-that-evil-if-you-avoid-common-mistakes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=1980&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">marcolivierthibault</media:title>
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		<title>Pro-bono work with the Red Door Shelter</title>
		<link>http://mpg-mediacontacts.ca/2012/05/18/1972/</link>
		<comments>http://mpg-mediacontacts.ca/2012/05/18/1972/#comments</comments>
		<pubDate>Fri, 18 May 2012 13:49:24 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Red Door Shelter]]></category>

		<guid isPermaLink="false">http://mpg-mediacontacts.ca/?p=1972</guid>
		<description><![CDATA[As of March 1st of this year Media Contacts and Euro began a campaign that we are very proud of for Red Door Shelter as part of our charity work. The links below are of the commercial produced and converted &#8230; <a href="http://mpg-mediacontacts.ca/2012/05/18/1972/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mpg-mediacontacts.ca&#038;blog=955642&#038;post=1972&#038;subd=brandnu&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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