Tag Archives: social media

Apple’s Human Cost

Posted on January 27, 2012 by | 1 Comment

For those of you who haven’t heard, the tech giant was in some pretty hot water this week as a result of a scathing article in the New York Times that highlighted Apple’s involvement in deplorable worker conditions overseas. It’s lengthy, but worth a read:

http://www.nytimes.com/2012/01/26/business/ieconomy-apples-ipad-and-the-human-costs-for-workers-in-china.html?pagewanted=1

I’ve seen quite a few Facebook posts regarding this article over the past couple of days so decided to dive into Sysomos to gather some insight into the Social Media impact. Surprisingly, mentions of the article/incident accounted for only 2% of Apple’s overall chatter. Pretty tiny. The only shift that could be seen was neutral/negative sentiment shifting from 45% to 66% vs. previous weeks.

What does this tell us? Well, when you’re a company as big as Apple, even major stories like this can be eclipsed by general product chatter and fanboy reviews. Goes to show (depending on the brand involved), not everything has the impact or share-ability we assume it will in social media

 

 

→ 1 Comment

Posted in social media

Tagged , , , , ,

Social Media & TV – The Golden Globes

Posted on January 16, 2012 by | Leave a comment

Social Media and TV are a hot item right now. Rightly so, as more and more companies are cracking the code on how these two mediums relate from an insights point of view.

Check out companies like Networked Insights and Blufin Labs, wicked technology going on here.

As a fun exercise, let’s take a huge television event like last nights Golden Globes. A simple search using our social media tools shows the most talked about people or topics as it relates to this event. This is a quick and easy way to define the impact of a particular show and more specifically, who or what was causing the discussion. Pretty powerful stuff.

But I think the most important thing to note here is that Madonna and her gross arms didn’t even come remotely close to making the cut…I for one, am shocked.

→ Leave a comment

Tagged , , , , , ,

f8 fallout – what’s the deal with the new Facebook?

Posted on September 26, 2011 by | Leave a comment

So you may have noticed that the Social Media community is up in arms lately around all of the changes Facebook has been making to their platform. Well I’ve got news for you, folks. There’s more coming. And it’s going to change the way we use Facebook, big time.

First up – Timeline. A complete overhaul of your Personal Profile, formatted as a scrapbook of your life on Facebook. Starting all the way from your birth date to now, Timeline will highlight everything you’ve done on the platform since you started using it. No longer will your Profile be stalked once by new friends and then forgotten, there’s enough content and visual appeal here to keep people coming back for more.

Check it out:

Last, but certainly not least is the Open Graph. In other words, the evolution of apps to become more social and lifestyle focused in general. Moving away from just game apps like Farmville and expanding into media social sharing via Netflix and Spotify.

It’s going to be a few months before we start to see these major changes but despite all of the grumbling, I think that Facebook is taking a huge step in the right direction when it comes to true social networking.

From a marketing perspective, it remains to be seen how these new changes will affect brands. One immediate observation is that as the users gain more control, brands will have to work much harder when it comes to content, which let’s be honest, is not such a bad thing. The power of the “like” becomes slightly downgraded while engagement & content take the front seat. It will be interesting to see how brands handle this shift in the coming months.

→ Leave a comment

Posted in social media

Tagged , , ,

Paranormal social media Activity

Posted on October 6, 2009 by | 2 Comments

Been hearing anything about the movie “Paranormal Activity“? They have a pretty solid social media release strategy, which can be read about here. So I set up a social media search and you can see the volume result from Twitter.

para

→ 2 Comments

Posted in media measurement

Tagged , , ,

Ritz song challenge

Posted on May 29, 2009 by | Leave a comment

If Ritz cracker get’s to 10,000 views, then the jingle will be expanded into a full song and recorded by a band. Have a look.

→ Leave a comment

Posted in social media

Tagged , ,

Envious.

Posted on March 31, 2008 by | Leave a comment

It had to come eventually and here it is; the website that isn’t a website just a smart collection of messages on free services. Once again the medium is the message.

Site

 Article

→ Leave a comment

Posted in social media

Tagged , , , ,

Distributable widgets

Posted on March 22, 2008 by | Leave a comment

Doubleclick widget

I added the above widget to my Facebook easily enough but what makes it different that the usual sources of widget distribution is that this one is a Flash based ad served through Doubleclick. There are plenty of widget distribution networks but the fact that Doubleclick is backing this one (through Gigya) adds some important things that other widget networks don’t have.

First is integrated reporting with the rest of your online media campaign. How did this perform in relation to all your different media properties? That includes spotlight tagging info which captures conversion activity on the advertisers website. Of course for high end users the DoubleClick data is transferred over to Omniture using their genesis platform.

Second, the counting system is the same. If you have ever had that doubt that one reporting system counts clicks and impressions differently than the next and hate explaining to people why certain numbers don’t match, it helps.

Finally, it also aids in looking at measurement cross channel. All the same consumers use social media, search engines, see display ads and receive email. It helps with one reporting engine to begin to understand how they relate to each other. If the data is generated by 3 or 4 different platforms there is no way to even begin to do this.

→ Leave a comment

Posted in social media

Tagged , , , ,

A little news from DoubleClick

Posted on March 14, 2008 by | Leave a comment

This week, we had Yedidiah Teitelbaum of DoubleClick New York come up to visit. This is the nice thing about working with Media Contacts as the big network is that vendors will actually come up from the states. He is the rich media account strategist and it is really interesting some of the developments that they have come up with and I can only imagine what goodies they have on the list now that Google and DoubleClick engineers are allowed to talk to each other.

The one that stuck out for me is the ability to turn a rich media ad into a social media widget. From there you post the ad to your Facebook page and then your friends can pick it up from there. That is a game changer. It really speaks to the need to look at how talent rights will be managed in the future because as a rich media ad, it will include video.

→ Leave a comment

Posted in Print

Tagged , , , , , ,